First, Mike applies a little black eyeliner, then glues on a pair of false eyelashes, then cleans up with a "trim coat" of eyeliner. This is not "street make-up" he says...it's "theatrical". It has to be bold, so that it reads from a distance. Also, he says, "No coffee, before this procedure." By the way, this good photography is courtesy of Heather's hubby.